The average consumer will just buy any garment that they think looks “alright” or “passable,” forgoing other elements that us Fashionistos and Fashionistas pay keen attention to when purchasing clothing. Common reasons that we are drawn to varying items may specifically include but are not limited to the color, fit, material, eccentricity of style and construction of a garment. This week, we will dive into the clothing that is marked by superior craftsmanship and backed by the heart and soul poured into each thread.
The clothes being donned by this Fashionisto from Saint Paul are made by heritage brands, essentially meaning that the companies are less focused on producing aesthetically ground-breaking items and more driven toward making classic pieces perfectly. The end result of an outfit comprised of heritage labels is a classic Americana look, where the coolest parts of the outfit are the very threads that make up each square inch of fabric.
The shirt is a classic blue and white gingham check button-down from the American label Gitman Brothers Vintage. This shirt, being made in the United States, has a heftier price tag than your average purchase at J.Crew, but has the superior construction to justify every penny. Worn casually, shirts of this quality will actually break in and become softer and more comfortable with every wear.
Moving on to another Americana brand, these duck boots by L.L.Bean are a truly interesting choice for the summertime, being advertised and marketed as perfect for combating slush and snow. This Fashionisto can easily get away with it because A) he lives in Minnesota where the summer can often feel like winter in California, B) they are low-cut to allow for ankle airflow and C) he doesn’t need anyone’s approval on his seasonal footwear choice. Made right in Maine, these ultra low-cut “boots” fit right in with this Americana heritage theme going on.
The strongest item in this outfit is the denim. Anyone who tries to tell you that any denim over 50 dollars is overpriced and that all denim is the same is a dang fool and you shouldn’t be friends with them. Just kidding, but seriously, disregard them because these jeans will change how you view expensive pants. Expertly crafted by Raleigh Denim in South Carolina, these selvedge jeans perfectly exemplify the benefit of buying from a true heritage label. The wearer is encouraged to sport them everywhere and never be afraid to rough them up a bit, letting the indigo fade naturally. Forget your pre-ripped, pre-faded Abercrombie & Fitch mumbo jumbo and convert to what denim was intended to be: viciously durable and ready to get down and dirty the second you are.
All of these items are so genuinely American, they make anyone wearing Polo Ralph Lauren look like they are committing unspeakable acts of sartorial treason. Any brands claiming to be true Americana while having the words “imported” or “made in China” on the labels are full of gimmicks and therefore should not be trusted.
Hint: Take care of your clothing! I can’t stress this enough. Hang it up properly and really watch how you wash each item. Also, do not buy expensive heritage/made in America items if you plan on having a growth spurt in the next two years. The last thing you want to have happen is to feel all patriotic and practical after buying from these labels only to grow right out of them after 12 months of wear. You’ll be out a few hundred bucks and you might not feel as patriotic as you did before, and we don’t want that. Please keep loving your country.