In 2006, Blake Mycoskie, ventured to the beautiful yet poverty stricken country of Argentina where, after befriending the local vibrant young children, he came up with an idea that would soon change his life as well as the world of fashion. Seeing his young new Argentinean friends running around with no shoes and no way to protect their feet, Mycoskie came up with the brilliant idea of creating TOMS Shoes, a company that would donate a pair of shoes for those in need for every pair of shoes purchased by a customer; a campaign they call, "One for One." Mycoskie’s idea was wildly popular and people couldn’t get enough of TOMS Shoes with their laid back and cool style. But what drew most people in was the assurance of knowing that they didn’t only buy a pair of shoes, they helped someone. Since its humble beginning in May 2006, TOMS Shoes has donated over 600,000 pairs of shoes to those in need. Now that’s something to celebrate!
Companies like TOMS Shoes empower your average Jane or Joe who feels they want to do something in the world to make an impact but they just don’t know how. Sometimes it feels like there is so much injustice and so much poverty that it becomes defeating and we think, “I’m just one person. I can’t make a difference.” WRONG! With so many designer and charity collaborations and philanthropic fashion projects popping up right and left, any Fashionista or Fashionisto can make a difference simply by choosing where to use their purchasing power (you can hit your big red EASY button now). The key is staying informed and always having your eyes peeled and ears open. You’d be surprised how many designers, stores, and organizations have items you can purchase that contribute to a great cause. Now lucky for you, I’ve done a little bit of the work and researched some great charitable purchases you make this summer to do your part.
– Edun, described by Elle Magazine as an eco-American Apparel minus the jailbait marketing campaign, takes 100% organic cotton, farmed by men and women in Africa, and turns it into organic clothing in a green factory in Uganda. By purchasing clothing from Edun, you’re helping provide jobs for the impoverished in the war torn country of Uganda and you’re also helping provide hope for men and women who can now provide for their families. Not to mention the clothing is totally chic!
– Look out for a one of a kind fashion collaboration this fall by R&B superstar Mary J. Blige and the ever cool designer Catherine Malandrino. The two will be launching a fashion collection inspired by some of their favorite musicians including Billie Holiday, Michael Jackson, Tina Turner, and Al Green. Best part of the collection? One hundred percent of the proceeds from the collection will go towards college scholarships for graduating seniors at the Women’s Academy of Excellence, a public high school in the Bronx. This is one collaboration I cannot wait to see!
– As I had mentioned in my previous post, FASHION NEWS: Fashion that Fights Back, H&M has launched a line, inspired by summer festivals, where 25% of the sales will be donated to youth HIV/AIDS awareness projects. Read more about it on my previous post.
– The former OC star and Fashionista Rachel Bilson has teamed up with Coach to raise funds for the children’s charity The Art of Elysium. The actress has chosen three bags, a sparkling Poppy Sequin Spotlight purse, a cross-body evening Poppy Sequins Disco Bag and a Poppy Leather Bella tote, and with their purchase, proceeds will go towards The Art of Elysium charity until July 28th. This specific charity encourages working artists, actors and musicians to help children battling serious illnesses. Check out Bilson’s picks here.
– The beautiful Lauren Bush and her team at FEED have taken on a lofty cause but are impacting the world in an amazing way. The FEED Foundation raises money for one simple reason: to reach hungry children around the world and simply (you guessed it) feed them. They generate funds by selling FEED bags, that are produced with 100% organic cotton and natural burlap. The simple and sturdy bags are perfect for travel and carrying books around campus. Help feed and educate hungry children by buying your own FEED bag here.
Now don’t stop here with just my suggestions. Log onto Google, read EVERYTHING in your fashion magazines, ask around, and see who else is doing something good and charitable in the fashion world.
Using your buying power for good is an easy way to make a difference but I challenge you not to stop there. Get involved in organizations on your campus or start your own, because fashion and philanthropy go hand-in-hand and if all of us Fashionistas and Fashionistos join together for a cause, we could do amazing things in the world. Just look at Blake Myscoskie. It all started with just a pair of shoes.