I always like supporting recent college grads who endeavor into creating their own business. We are living through an economy where creativity and persistence are necessary to succeed. FIDM graduates and vintage lovers, Alejandra Hernandez and Rana Shoar, took their passion and recently opened a boutique in the heart of downtown Los Angeles’s fashion district. The store opened on December 18th and since then has been full of quirky, hipster Fashionistas all wanting to score a treasured find at a reasonable price. I wish these girls the best of luck, and for all the West Coast readers- GO CHECK VIRGO out.

Virgo Boutique. 216 E. 9th Street. Los Angeles, CA 90015

Style On,


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