My name is Kristen Morado and I’m a former Style Guru for the University of Texas at Austin. It was fun and interesting to take on this role considering that Austin is widely known for its “Keep Austin Weird” persona, however, the university’s intellectual student body was not only book smart, but is also extremely fashion forward.

Interning for CollegeFashionista was the perfect match to correlate with my dedication to pursue a magazine journalism degree. Fashion has always been an extreme interest of mine, and CollegeFashionista made me realize how it is indeed possible to have fun at work.

So where did I go after CollegeFashionista? Well I was introduced to the Founder and Director of LUXE PR & PROMOTIONS, David Anthony Martinez. Based in Austin, Texas, this team’s mission is to bring a larger fashion market to Austin. I loved the idea and was offered a spring/summer internship. I have had the opportunity to meet amazing individuals involved within the fashion spectrum, assist with fashion events, and network with local professionals. I get a firsthand insight with all clients such as Ana Reign, who is a local jewelry designer who has received great press and nationwide attention as celebrities such as Joan Rivers, Shakira, and Paris Hilton have worn her jewelry. We hosted Fashion Talks Austin, an event where we flew in Austin native, Sergio Guadarrama, designer of Celestino Couture, to mingle with Austin guests and to tell his success story.

After putting in my internship time I am now the Administrative Assistant for LUXE PR & PROMOTIONS. I assist with all projects and am still able to sustain my love for writing. With Austin and New York Fashion Week in the near future, we are striving to continue making that relationship between the two fashion markets. Our team is usually on the go, networking and promoting the work of our clients from day to day. Business attire usually isn’t our preference, however, we do dress dressy casual and in correlation with the weather.

My advice to all CollegeFashionistas who plan to stay in the fashion industry after college is to network with as many professionals as soon as possible. Your hard work and creativity that is produced becomes easily noticed! 

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