FASHION NEWS: Complete Domain-ia

This past week I was out at The Domain to participate in Race for the Cure. While I was there I realized that the major expansion they have been working on at high-end "outdoor-mall" is still underway. As my friends and I made our way back to our car, 1 mile away because parking garages haven't opened in the expansion yet, I noticed that there were going to be twice as many buildings and store fronts as there are now.

After much exploration of the construction site, I decided to check out their website as soon as I was home. I found out that The Domain extension will not only contain many more classy restaurants, it will also showcase the musical side of Austin, with over 20 new stores for food and music. Along side will be mega-department stores Saks Fifth Avenue, Nordstrom, Dillards, and a new Whole Foods Market. There will be no shortage of amazing stores to explore when the new area is finally finished.

According to The Domain website, "When The Domain is completed, it will offer nearly eight million square feet of mixed-use space, giving Austinites even more incredible choices to live, work, dine and play. It’s Austin, continued."

It's exciting to know that Austin is becoming such a major fashion hub in the US. It's stepping out of Dallas's fashion-shadow with unique characteristics including a more artistic and artisan approach to fashion, shoe, and accessory design. Austin is already well known as a haven for independent designers and retailers, supporting creative artists that in other cities are slowly being wiped out by chain stores.

Hopefully The Domain will be finished soon, I know Fashionistas from all over the city will be clamoring for the new stores to open. But in the meantime, stores like luxe apothetique, Free People, Madewell, INTERMIX, bettysport, Barney's CO-OP, Origins, Burberry, and Neiman Marcus.

The Domain captures the natural state of Austin with very natural decor such as tan and brown shale walkways, plenty of trees, and an abundance of wild flowers.

Style On,


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