Style Guru Bio: Jamie Hershman

When posed with the question “what does personal style mean to you?” I had to ponder this a bit. I used to think style was black and white; you either have style or you don’t. But I later realized that everyone has a unique sense of dressing, which makes fashion all the more exciting. Style comes from within yourself and speaks volumes as to who you are as a person and how you present yourself to the world. Your style represents the one and only YOU and the image that comes along with it–whether that be the casual boyfriend jean and sneakers look, the structure of a blazer and the power of pumps, or the playfulness of a floral dress.

Fashion has been a part of my life since I can remember. I started reading Seventeen Magazine when I was just ten years old, anticipating the day when I would finally be seventeen, naturally entailing me to be as fashion-forward as the actresses who graced their covers. Oh, how my young mind failed to realize that growing up did not automatically make you the next Audrey Hepburn or Jackie Kennedy. Magazines have always been my motivation to pursue my dreams of working in the fashion world, and combined with my love for the written word, I quickly found that my passion lies in fashion writing.

My own personal style derives from my inherent love of all things girly. Whenever I enter a store, I gravitate to the floral prints and the lace trims without even thinking. I love mixing up my style and always trying out the newest trend. Even when the next big thing in fashion rolls around, I always end up back to my casual girly roots, my go-to outfit being a floral skirt, a sweater, and brown leather boots.

A year ago when I arrived at the University of Oregon I immediately saw a difference in the fashion in Eugene compared to my hometown of sunny Los Angeles. The setting was a drastic change from the glitz and the glam of the Hollywood fashion scene to the hipster-cool vibe that UO students casually offer. I have been able to observe trends that I previously overlooked and incorporate them into my own wardrobe.

Becoming a Style Guru has been one of my greatest accomplishments to date. I look forward to further exploring the fashion present on Oregon’s campus, as well as the innovation of style (even in the pouring rain!) that the future Fashionistas and Fashionistos bring to the table. So rock those rain boots and scarves well, my ducks, because rain or shine your fashion will be my inspiration.


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